For more information on the Postal Service’s cookie policies and how the Postal Service uses cookies to improve your experience on and its affiliated websites, including, please see our Privacy Policy. This is because consumers, particularly millennials, prefer promotional materials that are tangible and can be read later, unlike emails which normally get ignored even if they are from a recognizable brand. Includes Priority Mail, Priority Mail Express, First-Class Packages, Package Services, Parcel Return Service and Parcel Select. 96 of marketers surveyed use direct mail (SeQuel Response) Direct mail volume grew by 4.7 year-over-year in 2021 (Marketing Charts) In 2020, 38 of.
By clicking Accept, you represent to the Postal Service that you are located outside the European Economic Area and consent to the Postal Service’s use of cookies. General Statistics: Direct mail has an open rate of 90, a far cry from the 23 open rate of email marketing. From 2006 to 2020, mail volume dropped from 213 billion pieces down to 120 billion in 2020. Mail bearing postage stamps bill payments, personal correspondence, cards and letters, etc.
#DIRECT MAIL STATISTICS 2020 HOW TO#
When requesting a correction, please mention this items handle: RePEc:eme:cfripp:cfri-04-2020-0040.See general information about how to correct material in RePEc. These direct mail statistics prove that direct mail still has immense value for consumers. You can help correct errors and omissions. To improve your online experience, the Postal Service ™ uses cookies on our website to remember user preferences, tailor banner advertisements to your interests, and ensure a smooth shopping experience. All material on this site has been provided by the respective publishers and authors.
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